What happens when a large software company like Oracle acquires a struggling hardware company that has passed its prime like SUN? SUN customers who were already very concerned about the viability of their supplier get even more nervous. They put hardware acquisitions on hold and start talking to competitors. The sales of the struggling hardware maker take a plunge as in 30.6% drop of revenue in the latest quarter. What does Oracle do? Tries to reassure SUN hardware customers with advertisements like this:
Oracle ad for SUN customers
Looks like a great tactic; Oracle marketing has always been a [...]
Follow Me!