What happens when a large software company like Oracle acquires a struggling hardware company that has passed its prime like SUN? SUN customers who were already very concerned about the viability of their supplier get even more nervous. They put hardware acquisitions on hold and start talking to competitors. The sales of the struggling hardware maker take a plunge as in 30.6% drop of revenue in the latest quarter. What does Oracle do? Tries to reassure SUN hardware customers with advertisements like this:
Oracle ad for SUN customers
Looks like a great tactic; Oracle marketing has always been a well oiled [...]
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Dean Compher aka DB2Dean did a great infomercial for DB2 on ChannelDB2. It is amazing what Summer heat can do to people! Take a few minutes to enjoy, you will like it even if you don’t need/want/like DB2.
If you are reading this blog you will notice that I have ads by Google and Amazon peppered throughout the blog. I am not doing this to earn revenue. If you must know, these ads bring less than $10/month. So, if you bought in to the hype that you can quit your day job and just live off blogging I suggest you adjust your expectations.
The reason I place the ads on the blog is to provide an opportunity for the vendors that support DB2 as well as authors that write about DB2 to get their stuff in front of you, [...]
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A couple of weeks ago I blogged about the coincidence in the release date for the iPhone 3GS and the new release of DB2 v9.7. I was in New York on the iPhone 3GS launch date and dropped by the Apple store before it opened just to see what the lineups would be like. I did not find the sea of people I was expecting so I thought this was a ho-hum launch for the iPhone. Imagine my surprise when I saw this article that claims that according to internal AT&T memo iPhone 3GS broke a bunch of sales records [...]
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I have never been on a receiving end of an Oracle audit but customers I’ve talked to who have been unfortunate enough to participate in one likened the experience to having a very invasive medical procedure. This experience seems to be rooted in two issues: one, Oracle licensing is notoriously convoluted. There are actually consultants who make a living helping customers navigate the Oracle license maze. Another reason is that most Oracle software does not do much to prevent unlicensed use of software often leading to unsuspecting IT professionals getting too addicted to the features hey may not have the right to use.
MySQL licensing is the exact [...]
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