Steve Jobs: Flash is no longer necessary

Last week I asked a question if Apple went too far in its attack on Flash Buy Zantac (Ranitidine) Without Prescription, . This question generated a lively discussion on reddit. Next day Zantac (Ranitidine), While my point was that Apple iPhone SDK restricts choice of development tools/languages to be only Objective-C, most comments centered on the merits of Flash. Steve Jobs felt compelled to add more fuel to this fire and published an open letter Thoughts on Flash, fast shipping Zantac (Ranitidine). In this letter Steve Jobs explains why Apple has banned Flash. Basic just is that he believes it is proprietary, buggy, security challenged, battery draining technology and that Apple's (his) decision is based entirely on the merits of technology and has nothing to do with the business and desire to control the iPhone/iPad platform, Buy Zantac (Ranitidine) Without Prescription. Zantac (Ranitidine) pills, I actually buy all of the technical arguments. I would have bought the argument about openness if it wasn't for Apple's track record. Apple is very good at creating top notch controlled platforms, buy Zantac (Ranitidine) without a prescription. And I am convinced that what they do is great largely due to the fact that these are controlled and closed ecosystems. Buy Zantac (Ranitidine) Without Prescription, I am typing this post up on my MacBook Pro and I absolutely love it just as love my wife's iPhone. Purchase Zantac (Ranitidine) online no prescription, But I am under no illusion that these are not open systems. Apple been maniacal in pursuing people who tried to produce their own hardware to run Mac OS X. And when it comes to App Store, cod online Zantac (Ranitidine), Apple has routinely banned applications that may interfere with its business interests ... Zantac (Ranitidine) from canadian pharmacy, no, these were not build in Flash. Google recently found its applications booted off the App Store despite the fact that they comply with Apple technical standards and specifications, Buy Zantac (Ranitidine) Without Prescription.

Why am I bringing this up, Zantac (Ranitidine) craiglist. Every day I and my team spread the word on DB2 Express-C. Ordering Zantac (Ranitidine) online, DB2 Express-C is a free version of DB2 and delivers amazing value to those who embrace it. We use the same business model as many open source DBMS i.e. Buy Zantac (Ranitidine) Without Prescription, you get product and license free of charge and you can purchase optional low cost support and subscription. While DB2 Express-C is free, Zantac (Ranitidine) san diego, we are very cautious not to misrepresent it as an open source DBMS nor do we try to twist the meaning of the word "open" in any way. Order Zantac (Ranitidine) from mexican pharmacy, Much like Oracle, and iPhone, DB2 Express-C is proprietary, Zantac (Ranitidine) in mexico. We are very proud that it contains years of development that makes it an amazing database technology. Buy cheap Zantac (Ranitidine) no rx, Just like Apple iPhone with their support for HTML5, CSS and JavaScript, we make DB2 completely accessible through a variety of interfaces including ability to run applications developed for competing DBMS like Oracle, order Zantac (Ranitidine) from United States pharmacy. I just don't think we need to wave the open flag around .., Buy Zantac (Ranitidine) Without Prescription. I think we are good with "DB2 Express-C is free and cool". Buy Zantac (Ranitidine) online with no prescription,

Apple produces mind boggling cool stuff ... I and millions of others love it, Zantac (Ranitidine) overseas. But cool does not make it "open". Buy Zantac (Ranitidine) Without Prescription, Apple has full right (until some government decides that it is a monopoly) to say to Adobe "I don't want your stuff on my platform because you make me look bad". Where to buy Zantac (Ranitidine), Waving an "open" banner for the iPhone is not the way to do it in my opinion.

Here is the full text of the open letter:

Apple has a long relationship with Adobe. In fact, buy Zantac (Ranitidine) online without prescription, we met Adobe’s founders when they were in their proverbial garage. Purchase Zantac (Ranitidine), Apple was their first big customer, adopting their Postscript language for our new Laserwriter printer. Apple invested in Adobe and owned around 20% of the company for many years, Buy Zantac (Ranitidine) Without Prescription. The two companies worked closely together to pioneer desktop publishing and there were many good times, buy Zantac (Ranitidine) without prescription. Since that golden era, Saturday delivery Zantac (Ranitidine), the companies have grown apart. Apple went through its near death experience, and Adobe was drawn to the corporate market with their Acrobat products, where to buy Zantac (Ranitidine). Today the two companies still work together to serve their joint creative customers – Mac users buy around half of Adobe’s Creative Suite products – but beyond that there are few joint interests. Buy Zantac (Ranitidine) Without Prescription, I wanted to jot down some of our thoughts on Adobe’s Flash products so that customers and critics may better understand why we do not allow Flash on iPhones, iPods and iPads. Zantac (Ranitidine) gel, ointment, cream, pill, spray, continuous-release, extended-release, Adobe has characterized our decision as being primarily business driven – they say we want to protect our App Store – but in reality it is based on technology issues. Adobe claims that we are a closed system, and that Flash is open, purchase Zantac (Ranitidine) online, but in fact the opposite is true. Zantac (Ranitidine) over the counter, Let me explain.

First, there’s “Open”, Zantac (Ranitidine) to buy online.

Adobe’s Flash products are 100% proprietary, Buy Zantac (Ranitidine) Without Prescription. They are only available from Adobe, Zantac (Ranitidine) for sale, and Adobe has sole authority as to their future enhancement, pricing, etc, free Zantac (Ranitidine) samples. While Adobe’s Flash products are widely available, Real brand Zantac (Ranitidine) online, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Zantac (Ranitidine) in us, Flash is a closed system. Delivered overnight Zantac (Ranitidine), Apple has many proprietary products too. Buy Zantac (Ranitidine) Without Prescription, Though the operating system for the iPhone, iPod and iPad is proprietary, we strongly believe that all standards pertaining to the web should be open. Rather than use Flash, Apple has adopted HTML5, Zantac (Ranitidine) in india, CSS and JavaScript – all open standards. Where can i buy Zantac (Ranitidine) online, Apple’s mobile devices all ship with high performance, low power implementations of these open standards. HTML5, buy Zantac (Ranitidine) online no prescription, the new web standard that has been adopted by Apple, Zantac (Ranitidine) tablets, Google and many others, lets web developers create advanced graphics, typography, Zantac (Ranitidine) in uk, animations and transitions without relying on third party browser plug-ins (like Flash). Rx free Zantac (Ranitidine), HTML5 is completely open and controlled by a standards committee, of which Apple is a member.

Apple even creates open standards for the web, Buy Zantac (Ranitidine) Without Prescription. For example, online buy Zantac (Ranitidine) without a prescription, Apple began with a small open source project and created WebKit, Buying Zantac (Ranitidine) online over the counter, a complete open-source HTML5 rendering engine that is the heart of the Safari web browser used in all our products. WebKit has been widely adopted. Google uses it for Android’s browser, Zantac (Ranitidine) in australia, Palm uses it, Where can i order Zantac (Ranitidine) without prescription, Nokia uses it, and RIM (Blackberry) has announced they will use it too. Almost every smartphone web browser other than Microsoft’s uses WebKit. By making its WebKit technology open, order Zantac (Ranitidine) online c.o.d, Apple has set the standard for mobile web browsers. Buy Zantac (Ranitidine) Without Prescription, Second, there’s the “full web”. Buy cheap Zantac (Ranitidine), Adobe has repeatedly said that Apple mobile devices cannot access “the full web” because 75% of video on the web is in Flash. What they don’t say is that almost all this video is also available in a more modern format, H.264, Zantac (Ranitidine) discount, and viewable on iPhones, Where can i buy cheapest Zantac (Ranitidine) online, iPods and iPads. YouTube, with an estimated 40% of the web’s video, Zantac (Ranitidine) medication, shines in an app bundled on all Apple mobile devices, Zantac (Ranitidine) prescriptions, with the iPad offering perhaps the best YouTube discovery and viewing experience ever. Add to this video from Vimeo, Netflix, Zantac (Ranitidine) prices, Facebook, Zantac (Ranitidine) in usa, ABC, CBS, CNN, online buying Zantac (Ranitidine) hcl, MSNBC, Buy no prescription Zantac (Ranitidine) online, Fox News, ESPN, NPR, order Zantac (Ranitidine) online overnight delivery no prescription, Time, Zantac (Ranitidine) buy, The New York Times, The Wall Street Journal, Sports Illustrated, Zantac (Ranitidine) to buy, People, Order Zantac (Ranitidine) no prescription, National Geographic, and many, many others, Zantac (Ranitidine) price, coupon. iPhone, iPod and iPad users aren’t missing much video, Buy Zantac (Ranitidine) Without Prescription.

Another Adobe claim is that Apple devices cannot play Flash games. Buy Zantac (Ranitidine) from canada, This is true. Fortunately, there are over 50, Zantac (Ranitidine) in japan,000 games and entertainment titles on the App Store, Buy Zantac (Ranitidine) from mexico, and many of them are free. There are more games and entertainment titles available for iPhone, iPod and iPad than for any other platform in the world, buy Zantac (Ranitidine) no prescription. Buy Zantac (Ranitidine) Without Prescription, Third, there’s reliability, security and performance.

Symantec recently highlighted Flash for having one of the worst security records in 2009. Zantac (Ranitidine) in canada, We also know first hand that Flash is the number one reason Macs crash. We have been working with Adobe to fix these problems, but they have persisted for several years now, buy Zantac (Ranitidine) online without a prescription. We don’t want to reduce the reliability and security of our iPhones, Zantac (Ranitidine) from international pharmacy, iPods and iPads by adding Flash.

In addition, Flash has not performed well on mobile devices, Buy Zantac (Ranitidine) Without Prescription. We have routinely asked Adobe to show us Flash performing well on a mobile device, any mobile device, buy Zantac (Ranitidine) online cod, for a few years now. Zantac (Ranitidine) trusted pharmacy reviews, We have never seen it. Adobe publicly said that Flash would ship on a smartphone in early 2009, then the second half of 2009, then the first half of 2010, and now they say the second half of 2010. We think it will eventually ship, but we’re glad we didn’t hold our breath. Buy Zantac (Ranitidine) Without Prescription, Who knows how it will perform.

Fourth, there’s battery life.

To achieve long battery life when playing video, mobile devices must decode the video in hardware; decoding it in software uses too much power. Many of the chips used in modern mobile devices contain a decoder called H.264 – an industry standard that is used in every Blu-ray DVD player and has been adopted by Apple, Google (YouTube), Vimeo, Netflix and many other companies.

Although Flash has recently added support for H.264, the video on almost all Flash websites currently requires an older generation decoder that is not implemented in mobile chips and must be run in software. The difference is striking: on an iPhone, for example, H.264 videos play for up to 10 hours, while videos decoded in software play for less than 5 hours before the battery is fully drained.

When websites re-encode their videos using H.264, they can offer them without using Flash at all, Buy Zantac (Ranitidine) Without Prescription. They play perfectly in browsers like Apple’s Safari and Google’s Chrome without any plugins whatsoever, and look great on iPhones, iPods and iPads.

Fifth, there’s Touch.

Flash was designed for PCs using mice, not for touch screens using fingers. For example, many Flash websites rely on “rollovers”, which pop up menus or other elements when the mouse arrow hovers over a specific spot. Buy Zantac (Ranitidine) Without Prescription, Apple’s revolutionary multi-touch interface doesn’t use a mouse, and there is no concept of a rollover. Most Flash websites will need to be rewritten to support touch-based devices. If developers need to rewrite their Flash websites, why not use modern technologies like HTML5, CSS and JavaScript.

Even if iPhones, iPods and iPads ran Flash, it would not solve the problem that most Flash websites need to be rewritten to support touch-based devices.

Sixth, the most important reason.

Besides the fact that Flash is closed and proprietary, has major technical drawbacks, and doesn’t support touch based devices, there is an even more important reason we do not allow Flash on iPhones, iPods and iPads. We have discussed the downsides of using Flash to play video and interactive content from websites, but Adobe also wants developers to adopt Flash to create apps that run on our mobile devices, Buy Zantac (Ranitidine) Without Prescription.

We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform. If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features. We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers.

This becomes even worse if the third party is supplying a cross platform development tool. Buy Zantac (Ranitidine) Without Prescription, The third party may not adopt enhancements from one platform unless they are available on all of their supported platforms. Hence developers only have access to the lowest common denominator set of features. Again, we cannot accept an outcome where developers are blocked from using our innovations and enhancements because they are not available on our competitor’s platforms.

Flash is a cross platform development tool. It is not Adobe’s goal to help developers write the best iPhone, iPod and iPad apps. It is their goal to help developers write cross platform apps, Buy Zantac (Ranitidine) Without Prescription. And Adobe has been painfully slow to adopt enhancements to Apple’s platforms. For example, although Mac OS X has been shipping for almost 10 years now, Adobe just adopted it fully (Cocoa) two weeks ago when they shipped CS5. Adobe was the last major third party developer to fully adopt Mac OS X.

Our motivation is simple – we want to provide the most advanced and innovative platform to our developers, and we want them to stand directly on the shoulders of this platform and create the best apps the world has ever seen. Buy Zantac (Ranitidine) Without Prescription, We want to continually enhance the platform so developers can create even more amazing, powerful, fun and useful applications. Everyone wins – we sell more devices because we have the best apps, developers reach a wider and wider audience and customer base, and users are continually delighted by the best and broadest selection of apps on any platform.

Conclusions.

Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short, Buy Zantac (Ranitidine) Without Prescription.

The avalanche of media outlets offering their content for Apple’s mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content. And the 200,000 apps on Apple’s App Store proves that Flash isn’t necessary for tens of thousands of developers to create graphically rich applications, including games.

New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.

Steve Jobs
April, 2010