Comments on: Jonathan Schwartz resigns as SUN CEO with a tweet http://freedb2.com/2010/02/05/jonathan-schwartz-resigns-a-sun-ceo-with-a-tweet/ Big Data, Hadoop, free databases and a whole lot of Cloud Computing Thu, 29 Mar 2012 17:31:30 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Leon http://freedb2.com/2010/02/05/jonathan-schwartz-resigns-a-sun-ceo-with-a-tweet/comment-page-1/#comment-9211 Leon Tue, 01 Jun 2010 22:54:44 +0000 http://freedb2.com/?p=1108#comment-9211 Delicious Creator Leaves Google also via Twitter http://mashable.com/2010/06/01/delicious-creator-leaves-google/. This is developing in to a pattern. Delicious Creator Leaves Google also via Twitter http://mashable.com/2010/06/01/delicious-creator-leaves-google/.
This is developing in to a pattern.

]]> By: Juan Lanus http://freedb2.com/2010/02/05/jonathan-schwartz-resigns-a-sun-ceo-with-a-tweet/comment-page-1/#comment-6378 Juan Lanus Wed, 10 Feb 2010 20:03:34 +0000 http://freedb2.com/?p=1108#comment-6378 I assisted an IBM event a couple years ago in Buenos Aires, in the Sheraton Hotel (regarded as luxurious here). It was incredible. Incredibly boring. Look, I´m no pony-tailed PHP hacker writing L337 but a sixty-something developer with COBOL, DB2, and also lots of knowledge on the web acronyms cloud. But anyway, the idea is that the marketing pitch reached only a few gray-haired attendants who already had bought it many years ago. I addressed the PR girl who was in charge willing to communicate her lots of ideas about developer events like those sponsored by http://www.globant.com the software factory I work for. Among the myriad of half-baked young developers working in my city, and also everywhere else, there must be at least a few capable of and interested in, delving into real men IT (women too, like Perna). But the local IBM only reaches those, like me, who are already listening IBM´s music. Anyway, I forwarded the invitation but nobody went. The offering appeared as the less "cool" possible event. And it was: professional speakers enumerating once more an endless roster of features of programs one should know in advance what what they were for (but if you already knew then the pitch was useless despite the features delta). Something has changed and IBM seems to be completely oblivious of it. Compare for example with Google, regarded as "cool". I believe that it´s not only about being cool, but IBM´s "coolness factor" must increase ASAP else most mainframe systems will have to run unmanned. On the other hand Sun was "cool" (created Java!) but turned increasingly irrelevant as DEC did years ago ... I assisted an IBM event a couple years ago in Buenos Aires, in the Sheraton Hotel (regarded as luxurious here).
It was incredible. Incredibly boring.
Look, I´m no pony-tailed PHP hacker writing L337 but a sixty-something developer with COBOL, DB2, and also lots of knowledge on the web acronyms cloud.
But anyway, the idea is that the marketing pitch reached only a few gray-haired attendants who already had bought it many years ago.
I addressed the PR girl who was in charge willing to communicate her lots of ideas about developer events like those sponsored by http://www.globant.com the software factory I work for.
Among the myriad of half-baked young developers working in my city, and also everywhere else, there must be at least a few capable of and interested in, delving into real men IT (women too, like Perna).
But the local IBM only reaches those, like me, who are already listening IBM´s music.
Anyway, I forwarded the invitation but nobody went. The offering appeared as the less “cool” possible event. And it was: professional speakers enumerating once more an endless roster of features of programs one should know in advance what what they were for (but if you already knew then the pitch was useless despite the features delta).
Something has changed and IBM seems to be completely oblivious of it.
Compare for example with Google, regarded as “cool”.
I believe that it´s not only about being cool, but IBM´s “coolness factor” must increase ASAP else most mainframe systems will have to run unmanned.
On the other hand Sun was “cool” (created Java!) but turned increasingly irrelevant as DEC did years ago …

]]> By: Leon http://freedb2.com/2010/02/05/jonathan-schwartz-resigns-a-sun-ceo-with-a-tweet/comment-page-1/#comment-6303 Leon Fri, 05 Feb 2010 23:05:16 +0000 http://freedb2.com/?p=1108#comment-6303 Vihka, thanks for the comment. I am actually in 100% agreement with you that the message and the media have to fit the audience. On ChannelDB2.com we know our audience well well. We try to reach technical professionals who are passionate about technology. The same goes for our Twitter and blogging. In general C-level execs are not much interested in downloading or having some hands on time with our products. IBM TV was meant for an entirely different audience i.e. decision makers, strategists etc. What I do have a problem with is when some of the marketing professionals take corporate directives a little too literally and try to get technical audience deliverables channelled through outlets like IBM TV. The point of my post is a simple one. This is the age of Twitter. Adjust and adopt your strategies to leverage social media. With it you have to learn to use social media, you have to learn to use it effectively. You are now getting to a much broader audience and people who are used to "less produced" content. Drop the big words ... as a matter of fact, don't even worry about correcting spelling mistakes. Engage with people on the content not the form. Think Youtube not NBC, blog post not a WallStreet Journal article. I am not disconnecting my TV or cancelling my newspaper subscription. But when I need to sell some surplus stuff I go on Craiglist or Kijiji not the classifieds in my local newspaper. I do get most of my current technical information from blogs not industry rags the way I used to only a couple years ago. When it came time for Schwartz to quit, he tweeted <140 characters where his predecessor sent an pretty lengthy email. TO me, that is a startling example of just how much things have changed. Vihka, thanks for the comment. I am actually in 100% agreement with you that the message and the media have to fit the audience. On ChannelDB2.com we know our audience well well. We try to reach technical professionals who are passionate about technology. The same goes for our Twitter and blogging. In general C-level execs are not much interested in downloading or having some hands on time with our products. IBM TV was meant for an entirely different audience i.e. decision makers, strategists etc. What I do have a problem with is when some of the marketing professionals take corporate directives a little too literally and try to get technical audience deliverables channelled through outlets like IBM TV.
The point of my post is a simple one. This is the age of Twitter. Adjust and adopt your strategies to leverage social media. With it you have to learn to use social media, you have to learn to use it effectively. You are now getting to a much broader audience and people who are used to “less produced” content. Drop the big words … as a matter of fact, don’t even worry about correcting spelling mistakes. Engage with people on the content not the form. Think Youtube not NBC, blog post not a WallStreet Journal article. I am not disconnecting my TV or cancelling my newspaper subscription. But when I need to sell some surplus stuff I go on Craiglist or Kijiji not the classifieds in my local newspaper. I do get most of my current technical information from blogs not industry rags the way I used to only a couple years ago. When it came time for Schwartz to quit, he tweeted <140 characters where his predecessor sent an pretty lengthy email. TO me, that is a startling example of just how much things have changed.

]]> By: Vlhka Pica http://freedb2.com/2010/02/05/jonathan-schwartz-resigns-a-sun-ceo-with-a-tweet/comment-page-1/#comment-6298 Vlhka Pica Fri, 05 Feb 2010 19:34:10 +0000 http://freedb2.com/?p=1108#comment-6298 Dont blame IBM TV. Its targeted at different people. Company leaders needs to make strategic decisions and these are usually not made just for technical reasons. They needs long term vision where to go. I am company owner and i like IBM TV a lot. Its valuable information and i am trying to understand why should i want to do something. Marketing should not be synonym for lies and i dont make deals with companies which says lies about their products or competitors. I also know some people (not ibm) who speaks in ibm tv and they are not telling lies because they told me same experience when we met on IOD. Dont blame IBM TV. Its targeted at different people. Company leaders needs to make strategic decisions and these are usually not made just for technical reasons. They needs long term vision where to go.

I am company owner and i like IBM TV a lot. Its valuable information and i am trying to understand why should i want to do something.

Marketing should not be synonym for lies and i dont make deals with companies which says lies about their products or competitors. I also know some people (not ibm) who speaks in ibm tv and they are not telling lies because they told me same experience when we met on IOD.

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